Social Media · Retail

Social Campaign Creative

An internal demonstration of a social campaign system for an artisan coffee retailer — a coherent creative kit designed for weeks of posting, not one-off graphics.

Internal DemonstrationNot client work — a transparent demonstration of our approach.

The Challenge

What This Project Explores.

Small retailers often approach social media one post at a time, so feeds drift: colours shift, tone wobbles, and production eats hours every week. This demonstration explores the alternative — a campaign system where templates, colour rules, and content pillars make consistent posting fast and the brand recognizable at a glance.

Objectives

Design a creative kit that keeps a feed coherent across weeks of content
Define content pillars so there's always something worth posting
Make templates practical enough for a small team to produce posts quickly
Keep every format legible and on-brand from feed grid to story view

Strategy

The Thinking Behind the Build.

1
Establish a compact visual system — palette, type, layout grid — before designing any single post
2
Structure the campaign around content pillars: product, process, people, and place
3
Design template families for announcements, product features, and behind-the-scenes moments
4
Plan the feed as a whole so individual posts compose into a recognizable grid

Services demonstrated

From Plan to Delivery

Process, Technology, and Deliverables.

Process notes

Defined the brand voice and visual constraints before any layout work
Designed in sets of nine to check how posts compose as a feed grid
Tested type sizes against real phone screens at feed scale
Documented usage rules so the system survives handover to a busy team

Technology

Design template system
Content pillar and calendar framework
Feed-grid composition planning
Ad-format adaptations for paid placement

Deliverables

Campaign visual identity and usage rules
Post template families across formats
Content pillar framework and sample calendar
Paid-placement creative adaptations

Gallery

A Closer Look.

Tablet on a strategist's desk showing a minimalist campaign dashboard in a deep teal studio with warm gold lighting

The Result

Final Experience and Outcome.

What the final experience delivers

The feed reads as one brand telling an ongoing story: product shots, process moments, and announcements all visibly belong together. For the team behind it, producing a week of posts becomes an assembly task instead of a design project.

Outcome

The demonstration is our internal benchmark for social creative engagements: systems over one-offs. It shows clients concretely what 'a consistent social presence' means before any campaign begins.

Related Services